Big Tech seems to agree. DeepMind was founded in London in 2010 and remains rooted in the capital, despite its acquisition by Google in 2014. The start-up was founded by Sir Demis Hassabis (who was knighted last year), Shane Legg and Mustafa Suleyman. Sir Demis, a 48-year old Londoner and a Nobel Prize winner, first met Legg at the Gatsby Computational Neuroscience Unit at UCL. Microsoft, Apple, and Salesforce have similarly all invested heavily in London-based AI R&D.