Introduction

The standards at which we manage our information in line with anti-greenwashing policies.

Pictured: One section of the 270,000 trees planted as part of our investment at the Blenheim Estate

As signatories of The Anti-Greenwash Charter, we are committed to upholding good standards of responsible marketing practice.

The purpose of this policy is to define the standards we adopt throughout our organisation to ensure our green claims are fair and substantiated.

Click to find out more about The Anti-Greenwash Charter

This policy applies to all forms of marketing and communications Morgan Sindall Construction, a division of Morgan Sindall Group share, including online campaign material on our website, social media or digital brochures, PR, physical branded material including our signage and events and speaking opportunities and other professional promotions. In addition to this policy, all marketing and communications must comply with all relevant laws and regulations.

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Our standards

We commit to the four standards of communication set out in The Anti- Greenwash Charter.

Transparency

We commit to clear communication of what sustainability benefit our product or service offers and don’t conceal or omit information.

Accountability

We substantiate our sustainability claims with accurate, and regularly evaluated empirical evidence. We commit to sharing facts, figures and statements that can be checked.

Honesty

We ensure we make specific statements about our organisation’s sustainability efforts and that our actions match those promises.

Fairness

We commit to using fair, clear and unambiguous language when providing comparisons with other products or organisations.

Our Practices

We implement the following practices and procedures to ensure we uphold the aforementioned standards:

Clearly define the green terms we use

Set standards for authentic and accurate visual representation

Have an editorial sign-off process in place for each project, campaign or customer

Train our employees

Introduce our escalation procedure

Share our approach to stakeholder collaboration

Commit to effective governance

Measure carbon reduction outcomes on CarboniCa wherever possible. The software has been third-party verified to the RICS standard

Produce material in collaboration with our functional or project teams, so that it is verified by a subject matter expert as well as the communications and marketing team

Take a deliberately conservative approach towards our carbon reduction outcomes and do not inflate our claims at any time

Blenheim Estate in Oxford where Morgan Sindall are supporting the creation of nine new woodlands