How the partnership started
Morgan Sindall Construction works towards social value and sustainability goals as part of its Responsible Business Plan. Enhancing communities is one of the areas of focus.
In this case study, Sarah Muscas, senior social value manager in Yorkshire & North East business, talks about one of the initiatives they’ve been working on in Bradford to create opportunities.
Our journey started at the end of 2022 with the simple question ‘why are we unable to attract the young South Asian community into construction?'
This was something our managing director in the region, Andy Hall wanted to investigate due to the diversity of the area we work in, but we knew we’d need to seek further advice.
Because of this, we partnered with Greensville Trust who helped us understand some of the challenges and facilitate various events where we were given access to the heart of the Muslim community they are a part of, to promote our fantastic industry.”
Greensville Trust is a well-established and highly regarded charity that provides a range of faith-based educational courses, classes, sport, recreational and community development activities.
The Trust has historically operated from its own premises in Liverpool, from where it runs a nursery as well as educational, social and leisure courses and activities. For a number of years, it has also run residential courses from sites in Wales and Turkey.
In 2021, the Trust acquired the Heaton Mount and Emm Lane Campus which had previously functioned as the home of the University of Bradford’s School of Management.
The Trust has developed an exciting and ambitious vision for the site which will allow them to deliver more activity in the areas in which they already operate, particularly around adult and child education, individual and community development and wellbeing. In addition to this, the site presents a significant opportunity for the Trust to expand its operations and to work with a much broader stakeholder group from across the private, public, voluntary, community and faith sectors.
The Trust worked with our team in Yorkshire to help with increasing diversity within recruitment and to develop our overall Instinctively Inclusive offer.
Greensville Trust website
