Brand Recognition

Brand recognition

First impressions count. A good first impression is essential for brand recognition, it shapes how visitors and employees immediately perceive the company's professionalism, culture and attention to detail.

To support this, we always display the Morgan Sindall Construction logo, in full colour on a white circular background, spaced away from the wall to produce depth with a quality finish.

Colour provides a powerful means of identification. Through consistent application, our colour palette is an essential tool in building our distinctive and recognisable brand.

We recommend the logo is positioned on a dark coloured background to create contrast and impact

Correct use of the logotype

Our logo is one of the most important and visible elements of our brand identity – our signature across all communications and touch points.

The full colour positive version of our logo is the preferred option and should be used whenever possible.

For further reading, please see the Brand guidelines and templates section of the Core.

This Morgan Sindall Construction logo is our primary logo and should be used in a prominent location in the entrance / reception area of the office. We always display the Morgan Sindall Construction logo, in full colour on a white circular background, spaced away from the wall to create depth with a quality finish.

This Morgan Sindall only logo should only be used on the exterior of our offices, either in full colour or as a single colour frosting manifestation for windows.

An example of a single colour logo for frosted window manifestations.

MSC colour palette

Elements to consider

Consider health and wellbeing; break out spaces, functionality of work zones, soft seating, natural light.

Focus on hot walls for brand statements, making them relevant and intentional. Limit your colour pallet for a more harmonious and humanistic look and feel.

Make it local by incorporating colour blocking with local landmarks, sketches, city maps, CAD/wire frame drawings as subtle textures. This is also a nod to the built environment and what we do well.